Passion beyond borders
After working for international high end fashion houses. Jenny decided to start a store on a popular US marketplace for handmade goods - selling what she has always loved jewellery. Through word of mouth and wonderful reviews by customers all over the world, the business grew rapidly. J&CO became one of the fastest growing stores of 2014. We even became the top 1% of sellers, as reported by the ecommerce analytics, Marketplace Pulse.
Due to overwhelming requests to expand our jewellery line, in 2016, we started a brand new chapter and opened our own online flagship store you know and love today.
Our Passion
J&CO Jewellery is setting the standard for jewellery to be pieces of self-love and freedom of expression. We are moving away from the facade where jewellery was seen as an inaccessible status symbol. We are dedicated to creating demi-fine high-quality handcrafted jewellery that not only lookd good, but feels good - even on sensitive skin.
It is our firm belief that jewellery should be accessible to all and we do our best to maintain our fair prices by working directly with ethical manufacturers and resources to avoid the traditional overpriced markups.
Behind our Jewellery
Jewellery is a globally diverse and inclusive space where women from all backgrounds and cultures can share their love for high-quality jewellery while finding joy in being in their own skin or reaching their goals. We specialise in 100% 925 sterling silver and gold-filled jewellery for a touch of timeless, laid-back everyday luxury. We'll help you look good and feel your best. Experience our finely crafted jewellery for real everyday women that doesn't break the bank.
Who are we?
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Started as a hobby, pieces sold in USA marketplace
2014 -
Expanded to European and Canadian markets.
Named TOP 1% SELLER based on the number of items sold
2015 -
2015
Wholesale operation starts in USA and Canada
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Official online flagship store launches
2016 -
2017
Wholesale operation expands to Europe
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Retail sales expands to Middle East and Asia
2018 -
2018
Wholesale operation expands to Australia and Japan
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Retail sales expands to rest of the world
2019 -
2019
Wholesale operation expands to the Middle East and UAE
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Our first ever SOLID GOLD collection launches
2020 -
2020
Wholesale operation expands to the rest of the world
Boundless and borderless
We are proud to have amazing and loyal customers from all over the world. By providing affordably priced high quality premium jewellery, we want you to find freedom in expressing yourself. Wherever you are in the world, the US, Europe, Canada, Scandinavia, Middle East, Asia - we hope you find joy in the little sparkly things in life.